I designed and typeset a two-sided, foldable, promotional mailer for both the MFA Writing and MA Aesthetics & Politics programs at CalArts. The mailer is sent out to prospective students and other interested institutions.

The design is typographically based to reflect the literary and intellectual motivations behind both programs. Experimental & more 'classic' typography combine to reinforce the schools intellectually artistic & explorative mentality. The amazing part of this project is that the final printed ink was a fluorescent orange that really vibrates out in daylight. My finalized PDF was unable to show the kind of color the final piece really had.

Photos of the mailer:


Full mailer: