My name is Daniel Lucas.

I am a designer & developer living in Los Angeles.

I am ½ of the studio, Hair.

I am ⅓ of the group, RAD.

I am an alumnnus of CalArts.

This is a selection of the work I've created in the last 5 years, or so. I'm always interested in collaboration. Feel free to contact me.

Woodbury: Branding, Site Design, Development
URL
woodbury.edu
Desc
A complete overhaul of the Woodbury visual presence. We created a new branding package, and completely restructured the information architecture of the University website. We created a unified information schema, and a strong unified design language - with schools distinguished by color. We translated this into easy-to-use tools that allow editors to create unique content layouts on the fly, while staying firmly within the aesthetic.
Year
2016
Credits
Studio: Hair
Hawaii: Layout Design, Typography, Collages
URL
moskowitzbayse.com/commerce-editions/kim-schoen-hawaii-160
Desc
Typography, layout & visual design for the publication/catalog to Kim Schoens eponymous exhibition at MoskowitzBayse in LA.
Year
2017
Credits
Studio: DL
Olive&June: Development
URL
olivejune.com
Desc
ECommerce & appointment booking website, with an entirely bespoke Booker integration, for the boutique Los Angeles nail salon chain. We built a extensively bespoke ECommerce experience and baked it with a deep integration to Booker. The new O&J website lets customers purchase product, gift cards, and book appointments with one account on- and off-line - creating a seamless customer experience, as well as a consistent brand aesthetic.
Year
2017
Credits
Studio: Hair / Design: AfterAll
Chapter.: Development
URL
joinchapter.com
Desc
ECommerce website, with a heavy editorial focus, for one of the best designed menswear labels in California.
Year
2014-2017
Credits
Studio: Hair
Bad Dimension Press: Site Design, Development
URL
baddimensionpress.com
Desc
Website for the LA-based publishing house and brainchild of Aaron Curry, with design from Brian Roettinger.
Year
2015-2017
Credits
Studio: DL
Third Thursday Colloquy: Discussion Moderation, Event Planning
URL
r-a-d.la
Desc
Discssion preparation/research, event planning and group moderation for a monthly discussion series put on collectively by RAD. Each discussion focuses on a new topic, with 2-4 anchoring "experts" in the field.
Year
2015-2017
Credits
Studio: DL
Returning to Berlin: Layout Design, Typography
URL
www.mottodistribution.com/shop/publishers/material-press/returning-to-berlin.html
Desc
Typography, layout & visual design for a publication that accompanied a live event at MOTTO in Berlin, curated by Kim Schoen, with inspiration from Kierkegaard.
Year
2014
Credits
Studio: DL
Women & Whiskies: Development
URL
womenandwhiskies.com
Desc
Website for the Women & Whiskies project by Campari, focused on throwing events, promoting recipes and creating playlists.
Year
2016-2017
Credits
Studio: Hair / Design: AfterAll
Big Star Denim: Development
URL
bigstardenim.com
Desc
ECommerce website for the LA-based denim label, with tiny bespoke features built in to surprise and engage visitors.
Year
2016-2017
Credits
Studio: Hair
Liz Glynn: Site Design, Development
URL
lizglynn.work
Desc
Website for the LA-based performance artist and sculptor.
Year
2016-2017
Credits
Studio: Hair
Townes: Development
URL
townes.co
Desc
Website for the OC-based creative/media agency.
Year
2017
Credits
Studio: Hair
Junk: Site Design, Development
URL
thisisjunk.com
Desc
Website for the LA-based publication, founded by Lucy Rose & Imogene Barron and creative directed & designed by Brian Roettinger.
Year
2015-2017
Credits
Studio: DL
Paloma: Development
URL
paloma-beauty.com
Desc
Website for the Houston-based nail salon.
Year
2016-2017
Credits
Studio: Hair / Design: AfterAll
Kim Schoen: Site Design, Development
URL
kimschoen.com
Desc
Website for LA-based photographer & writer.
Year
2017
Credits
Studio: DL
Nathan Hylden: Site Design, Development
URL
nathanhylden.com
Desc
Website for the LA-based painter.
Year
2016-2017
Credits
Studio: Hair
Andrew Yuyi Truong: Site Design, Development
URL
andrewyuyitruong.com
Desc
Website for LA-based cinematographer & photographer.
Year
2015-2017
Credits
Studio: DL
MATERIAL Press: Site Design, Development
URL
materialpress.org
Desc
Website for the LA-based artist-writing journal run by Ginny Cook & Kim Schoen. Other projects included publications, and general management of their online presence.
Year
2010-2017
Credits
Studio: DL / Direction: MATERIAL
Loosely Bound: Site Design, Development
URL
materialpress.org/loosely
Desc
Mini-site for the LA launch of MATERIAL Issue 4.
Year
2015
Credits
Studio: DL / Direction: MATERIAL
Re-Opening: Layout Design, Typography
URL
materialpress.org/eventpublications/Re-Opening/
Desc
Publication design for MATERIALs residency mining the archive at the Outpost for Contemporary Art.
Year
2011
Credits
Studio: DL / Direction: MATERIAL
Blow Your Noses: Site Design, Development
URL
materialpress.org/blowyournoses
Desc
Mini-site for the LA launch of MATERIAL Issue 3.
Year
2012
Credits
Studio: DL / Direction: MATERIAL
Pull The Stops Out, Come On!: Site Design, Development
URL
materialpress.org/motto
Desc
Mini-site for the Berlin launch of MATERIAL Issue 3.
Year
2012
Credits
Studio: DL / Direction: MATERIAL